It is collecting, reporting, and analyzing the website data. For example, what activities are happening on your website, what your visitors are searching on your website, where they come from, what type of content they like, and many more.
Through web analytic tools, you can collect and analyze data to move your website in the right direction.
What is a web analytic, and why is it important?
Web analytic is a tool to collect and analyze data on websites. Through this tool, you can track total page views, total time duration users spend on your site, and how they come to your site, etc.
It is important because it can tell you what improvement you should make on your website to keep people engaging. Suppose visitors come to your site and stay for a few seconds and leave the website, it means that there is something wrong with your website. It would be best to work on themes, content, images, and videos to make your website more attractive and engaging.
Five web analytics you should track
You can track various metrics with web analytics tools. But these five web analytics should be your priority to keep following on them.
Overall Traffic: You should keep checking the total number of people visiting your website. The number is important because it tells you how your website is going.
Bounce Rate: Bounce means that a visitor comes to your site and leaves your site without viewing the second page. It tells you that your website is not working and engaging people.
Traffic Source: It tells you from where your audience is coming. There are four main traffic sources such as search engines, email campaigns, social media, and other websites.
Desktop vs. mobile visits: It is common to visit sites on mobile rather than desktops. An increase in the number of mobiles has also increased mobile visits.
New and returning visitors: You should keep checking whether people visiting your site are new or returning visitors. Returning visitors means that your website is engaging people.