Website speed is the first thing that creates an impression on the visitors. When it is about user experience, you will not get a second chance. Even if I visit a website and it takes too much time to open, I will not visit that site again. Low website speed is the frustrating thing that will make you lose your audience.
If the website speed is higher, it will result in visit return, higher conversion, more engagement, better user experience, low bounce rates, and higher ranks in search engines. The slow-speed website will damage your reputation.
Why site speed optimization important?
Page load time is the time that a website page needed to show on users’ screens. It is important due to the following factors.
Conversion means getting your visitors to do what you actually want them to do. For example, subscribing to newsletter campaigns, registering for a webinar, downloading a guide, or buying a product. If the page loads faster, it will have higher conversion rate.
The load time also affects how users find your site. Website speed is the main thing that Google considers while ranking a website. The low-speed website has a bad user experience and thus gains less promotion by Google.
Customer loyalty sticks with user experiences such as site page speed, page load time, website responsiveness, and user requests. The better performance your website has, the more satisfied customers you will get. A better user experience is a great way to build a large customer base and trustworthy brand.