It is the system that controls online management, such as when a person viewed a product or brand online, so it is the goal to form the audience’s mindset about business and products. ORM stands for Online Reputation Management, which is used to manage the searched website’s product and services. It is also used to monitor false and negative comments about brands, products on different websites and social media.
Why is Reputation management critical?
It is vital to develop your business and be aware of your brand. It provides the facility to counter the negative feedback. It increases positive feedback and provides complete knowledge of the brand.
Elements of Reputation Management:
(1) the corporate culture, (2) finding groups of stakeholders, (3) finding issues of stakeholder (4) assessing the organization’s commitment to social responsibility, (5) identifying and determining resources (6) gaining stakeholder feedback.
There are different types of reputation attacks such as:
- SEO (Search Engine Optimization)
- Online Reviews
- Content Removal
- Social Media Management
- Spam Boots
- Negative SEO
Ways of maintaining online reputation management:
It is used to build the perfect and attractive brand image to grow business. It is also used for advertising the brand. It is also increasing the monitoring response of business.
It is essential to build trust because it is necessary to enhance business and sales of products or services. The business owner’s main responsibility is to confirm the content uploaded about the service is constant.