Keyword research is the important thing for any pay-per-click advertising campaign. The advertisers will tell you basic keywords, but it will not be enough list for you. You need to research more data and make a decision about it. For this purpose, keyword analytic is important.
Keyword data is often misleading, but it is also important for advertisers and marketers with limited resources and time to focus on metrics like cost-per-click. You cannot only choose the cheapest keywords but also produce content for keywords with high search volume. The balance must be maintained to drive more traffic through keywords. The keywords actually have the power to drive traffic, leads, and sales.
Google Search Volume
The first metric you should examine during keyword analysis is Google search volume. Google search volume means the average number of searches per month of a specific keyword on Google. For example, if we take the example of the keyword “car for sale,” it has an average search volume of more than 2 million per month. It shows the people’s interest and needs for the specific thing they are searching on the internet.
When you are in business and own a website, you need to be competitive with other businesses. This is why it is important to know the competition for a specific keyword and see how much search volume it has. The keywords are mostly divided into low, medium, and high, Low keywords are cheaper and easier to rank in the search engine, but it brings few conversions. On the other hand, the high competition keywords are difficult to rank, but it brings more traffic and leads.