What is a Local Citation?
It is an online mentioning of name, address, and local business phone number. You can use citations on business directories, app and websites, and on social media platforms. Through citations, internet users can find local businesses. It also influences local search engine rankings. If you have the correct citation, you can locate your business accurately on Google map.
How to check local citations?
You can check local citations in the following ways.
Manually
You can manually check 100s of local citation sources and then audit these comprehensive citations.
Automated Local Listing Checks
Some automated tools provide you with local citation listing. Moz is one of them and provides local business listings.
What are the types of local citations?
The local citation has the following types.
Major local business data platform
Industry-specific platforms
The wider web
Components of Local Citation
The core components of local citation include Company name, contact number, address, and a reference or link to the company’s page. Here are the following components of local citation.
- Images
- Vidoes
- Business categories
- Hours of operation
- Driving directions
- Business description
- Payment forms
- Reviews
- Owner responses
- Taglines
- Email Addresses
- Fax numbers
- Attributes
- Alternate Phone numbers
- Links to other social media platforms
- Geo-coordinates
Why is local citation essential?
The local citation influences local businesses in two ways.
- They either negatively or positively affect the local search engine rankings.
- Local citation negatively or positively influence consumers.
Businesses are always concerned about revenue, reputation, and rankings. So local citations will help you to get these three things.
