Before setting up Google Analytics, you must know the following things:
- Who visits your website?
- What type of content do they want from your business?
- When browsing the data from your website, how was their behavior?
You must understand the answers to these questions to rank your website. Google Analytics is a free tool, and when you implement it on your website, you can track and measure your traffic goals.
Steps to Set up Google Analytics
Although Google Analytics may be difficult for you to install, here we have described simple steps to install it.
Set Up Google Tag Manager
It is a free tag management system from Google. It takes all the data from your website and sends it to other platforms like Google Analytics. You can easily add and update tags in Google Analytics code instead of writing them manually. Thus, it saves a lot of time.
Set Up Google Analytics
Now it’s time to set up Google Analytics, and just like you made an account on Google tag manager, follow the same method and sign up your Google Analytics account. Enter your account name, website name, and website URL. Remember; don’t share your tracking ID with anyone.
Set up Analytic tags using Google Tag Manager
Go to the dashboard of your GTM and click on the add new tag option. It will redirect you to another page to see and customize two areas of your tags. Add the tags accordingly.
Set up GA goals
Set your Google Analytics goals on your dashboard. You will see the option about the type of goal you want from the given options.
Link to Google Search Console
It is a helpful tool that tells marketers and business persons about invaluable search metrics and data. You can check search crawl rate, internal and external links to your website, and many more by installing it.